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DIGITAL MARKETING SERVICES

What is digital marketing?

Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory – the space a publisher makes available for advertisements on its platform.

Digital refers to a number of different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The digital channels include display, search, mobile, social, and video. Referred to as “Inbound Marketing” digital allows you to interact with advertisements and communicate back to advertisers.

Thanks to digital’s vast amounts of targeting technology and capturing of personal data, marketers are able to reach both large audiences and more granular segments without compromising scale. This includes being able to target by specific attribute including demographic, behavioral, psychographic, and more. Not only can marketers target groups of people, they can also target specific devices and even individual users regardless ofwhat device they may be using.

digital marketing

Additionally, digital marketers are especially determined to measure the success of campaigns. A number of user engagements can be tracked such as impressions, clicks, website hits, leads, and actual purchases. In as much, digital makes it easier than traditional media to track Return on Investment (ROI), helping marketers to see the efficacy of their campaigns and make better decisions for optimization and the future.

DIGITAL MARKETING SERVICES

  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Pay-Per-Click Advertising
  • Social Media Marketing
  • Content Marketing

 

  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing
  • Viral Marketing
  • Mobile Phone Advertising

 

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